The rural sentiment: Not so upbeat, but hopeful!

India’s rural population for 2021 was 909,384,77, i.e., 64.64% of India lives in rural areas. This is much more than the combined population of Europe and Australia. According to the NITI Aayog’s Multidimensional Poverty Index, the poverty ratio was as high as 32.75 per cent in rural areas in 2015-16.

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Insights into Rural Entrepreneurship

The Michigan Consumer Sentiment Index was created in the 1940s by Professor George Katona at the University of Michigan’s Institute for Social Research. His efforts ultimately led to a national telephone survey conducted and published monthly by the university. The survey queries consumers on their views of their own personal finances, as well as the short-term and long-term state of the U.S. economy.

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