In rural India visiting a government health facility when one needs to consult a health practitioner is not as ubiquitous as one would assume. A survey, carried out by the Development Intelligence Unit reveals that only in 57% of the cases has this been the preferred treatment seeking behaviour.
School education forms the backbone of India’s labour force. Eighty-six per cent of India’s labour force comprises those with education till Class 12 or below, which implies that a major portion of the workforce carries out their livelihood on the basis of the skills learnt from school.
Very little is known about how an average rural resident spend their downtime, or whether they have sufficient downtime for personal pursuits.
Universally, higher share of the older age group tends to believe that their children would take care of them in their old age; but this sentiment is not reflected in the view held by the younger earners.
The biggest issue in India today is unemployment, being the priority choice of nearly 33% of urban respondents and over 37% of rural respondents.
The average number of households where there was someone who was running a business enterprise was 6.3%. Nearly 62% of rural businesses are retail trading outlets. Nearly 9 out of 10 rural businesses are first-generation enterprises.
Given that 2021 was a tough year in terms of COVID-related disruptions, close to half of the earners confirmed that there has been some sort of economic recovery. However, the recovery was ten percentage points higher in urban areas than in rural.
The average Individual Dietary Diversity Score (IDDS) was 4.20 out of a total possible score of 12. This means an average rural household could only consume 4-5 out of the 12 food groups for a balanced diet in the last 24 hours.
The most consumed ‘fast food’ item among adolescents is chips/Kurkure type of snacks with 87% having consumed the same about three times in the past 7 days.
It is estimated that while urban users grew by 4%, rural users were actually growing by 13%, implying that by 2025, there will be more rural internet users than urban.